GR radio takes on WJR flair
Citadel Broadcasting is launching a new talk format on AM 1340 in Grand Rapids. The new format replaces WBBL sports programming, which was recently moved to FM 107.3.
Michigan Media created this logo for WJRW, which emulates the famous WJR logo.
Citadel Communications Corp. will debut a new radio format for its 1340 AM station in Grand Rapids on Monday. WJRW — “We’re Talking West Michigan” is a news and talk format that will feature “live local regional issue based programming” station that “highlights issues and events that are important to Grand Rapids and the state of Michigan.”
The new format replaces the WBBL Sports programming that was recently moved to Citadel’s high-power FM frequency at 107.3.
Citadel Broadcasting Corp. Market Manager Matt Hanlon told the Business Journal the 24-hour news talk station is aimed at a primary target of men aged 25 to 64.
The station’s tentative weekday morning lineup will include the syndicated program of Michael Patrick Shiels, a former J.P. McCarthy radio program producer who has been airing in the Lansing market; the Tony Gates Show by veteran the WLAV personality who will still do his drive-time show on that station; and Frank Beckmann’s Citadel-owned WJR morning Detroit program, which will be re-aired locally from noon-2 p.m.
